Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing EU antitrust review against Google.
Microsoft’s Hired Gun Does Research
In a Microsoft blog post today, Susan Athey, a Microsoft consultant and professor of economics at Stanford University’s Graduate School of Business,
writes about how she worked with those from Microsoft’s Bing search engine to conduct a “special experiment” where “the best search result” that the “algorithms would otherwise place first” were moved to lower positions on the page. It ran for a few weeks in the US and in other countries.
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