Selling SEO to the C-Suite

By | March 28, 2013

“Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES New York.


The session emphasized the importance of executive buy-in when it comes to investing in organic search, and a wealth of tips on how to go about winning it.
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15 thoughts on “Selling SEO to the C-Suite

  1. Permai Lindal

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    1. Irish

      Hallo Chientirse,Ja gelukkig behoren die toestanden voorgoed tot het verleden en werden de zogenaamde lijfstraffen afgeschaft. Vroeger kregen we tikken van de meester op de vingers, hij gebruikte daarvoor een houten regel. Dat dit niet goed aanvoelde, dat is duidelijk. Nu zijn de tijden veranderd en dat is maar goed ook. Jammer genoeg bestaan er ook vandaag nog altijd vlegels in de klas zoals die kleine Jan en die zetten een hele klas op stelten. Wat natuurlijk ook niet de bedoeling kan zijn hé.

      Reply
  2. Vinny

    It’s too bad there’s not a pamphlet stating this. I had this same question when my hu187nd&#b2sa;s grandmother had a heart attack earlier this year. We have had to come to the acceptance that the doctor knew best, but it always has been stuck in the back of our minds. Thank you for giving us the peace of mind we were searching for.

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