BENIFITS OF AMP (Accelarated Mobile Pages)

By | July 20, 2016

Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative
with one major goal; faster mobile websites.

  1. First of all What AMP is and How it Effects?
  • AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. AMP isn’t simply an app or business partnership in the way that Instant Articles or Apple News are; it’s a whole new way of creating web pages and effectively changes the mobile web.
  • Some web  technologies that slow page loading down, such as JavaScript, are tightly controlled
    with AMP pages – a ‘library’ of JavaScript available from Google is the only type that can be used to create AMP pages,
  • The general aim is to remove the ‘slow’ parts of the overall HTML. The result (at least so far)
    is plainer looking web pages, and some critics say it’s like looking at web pages from over twelve
    years ago.
  • AMP has an implication for advertising as most ads are created from third party web tools.



Google’s AMP (Accelerated Mobile Pages) is designed to
improve web searches conducted on mobile devices by making pages load faster. With more
and more people using their mobiles to access the Internet, Google wants to make
sure the ‘mobile web experience’ is a good one.

Now  Question Stuck? What Makes AMP Fast ?

-Limited Tags

-streamlined css

-Standarised Js + Components

-Designed To Be Heavily Cached

-Lazy Loading And Rendring

What Will AMP Look Like On Google?

example of accelerated mobile pages in serp, provided by Google


Google has provided a demo of what an AMP feature would look like in the SERP. You can try it out by navigating to on your mobile phone (or emulate it within Chrome Developer Tools). Then, search for something like “Mars.” You will see a carousel toward the top with AMP articles.

Google’s latest official line for rolling out AMP is maybe February in 2016

You Can find the whole project on GitHub

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