Importance Of Favicon In Seo?

By | July 20, 2016

WHAT IS A FAVICON?

  • Favicons are small square images usually 16×16 pixels which are used by web browsers to show a graphical representation of the site being visited at the left side of the browser’s address.
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if you don’t know what they are. If there’s any doubt, the image above will help.

  • These files are placed in a file called favicon.ico and placed in the root directory of a website.favicon was standardized by the World Wide Web Consortium (W3C) with the recommendation of Hypertext Markup Language (HTML).
  • It was intended to be shown only for bookmarked URLs. However, in the modern day, there are many instances where the favicons are displayed and are deemed user-friendly. They are used for branding and usability in various ways.

A favicon fulfills the following functions:

  • Branding.
  • Easy identification by a user (usability feature).
  • Gives a professional look to the site.

Favicons For SEO

 

f you think there are no SEO benefits of having favicons on your website, you are just partially correct. There are no direct SEO effects of having favicons. However, there may be indirect benefits and they are as follows:

  • Increased Usability Of Site: Usability of a site correlates to higher search engine ranking. So, if having a favicon next to your website title on browser tabs, on bookmarks, on history archives and so on, helps a user save time, identify and browse your website without difficulties, they may have a rather minuscule but noteworthy role in SEO.
  • Bookmarks: With a favicon you seem to have a higher advantage over websites that do not have on when it comes to saving and keeping a website bookmark on the browser. Search engines such as Google has the Chrome browser for users through which they also deduct certain search ranking signals for sites bookmarked on the web. If there is no favicon to your site, you may lose out on the chance of being on a bookmarked list of a Chrome browser and hence indirectly lose out on a small but significant search ranking signal.

There might be some theories out there that support the fact that favicons affect SEO. Nonetheless, whether they do or do not affect SEO, they are certainly here to stay for branding and usability that indirectly influences a website’s SEO.


HOW TO CREATE A FAVICON?

  •           Creating a website favicon is easy as pie. As a matter of fact, you don’t even need to be a designer to do that. Surely it helps if you are one.
  • The websites in the list below allow you to create a favicon simply by uploading a pre-existent image.

 

CONCLUSION

Favicons are one of those little things that we usually don’t pay too much attention to, but the truth is that far from being insignificant, they are a very important part of the web, both from a user interface perspective and a branding point-of-view.

 

 


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